The product and services

  It is important to possess a profound knowledge of the services or product you want to market.
Some company have some difficulty in telling the public what they are selling,You need to know the product and services that you are going to offer to customers and be able to specify exactly what you are going to sell.
If you want to sell your own developed software or work as a consultant some time it can get a bit more complicated. You need to tell public what kind of software it is?. Software to optimise workflow, 3D and visual effects or software that measures heart beat.You can find many consultants, so be specific and don’t expect others to guess the correct type.
Pricing, A startup business must decide the pricing strategy for his product and services.
You need to be aware of relatively few conditions when deciding your pricing strategy. Supply and demand are the conditions that apply for all products & services:
Market mechanisms that allow you to put high price on your product if there is great demand and poor supply
Oppositely, if there is a poor demand and a surplus of similar product in the market you may be forced to apply a low price
You must know that there are a number of cost accumulating activities that take place before product reaches to the customers such as:purchase, wages, raw materials possessing, administration,import duty
Store,how much stock do you need in your business, You always have the item in the the stock that your customer want to buy, on the other hand it is very expensive to have too much in the stock,you need to make sure that what you have in store will be bought if not you have to sell them on the lower price so that you remove them from the stock and bring what the customer will be able to buy.

Needs of customers: Product should be designed/developed in response to the customer needs and it must be user friendly
Technological skills, what are the skills required to make the product( size,shape,quality,brand name) and that product will be liked or better than those of competitors.
Distribution channel
These are techniques,methods,ways,means in which products/services are transferred/moved from producer to consumer,this some time is the big problem to some businesses,like if you want to sell directly to the consumer it is often hard to find qualified sales channels.
However many people want to sell their product or service directly to their customers just to score the full profit themselves without have to split it between one or more intermediaries.
There are different distribution channel that you should use to deliver products/services to your customers such as: Agents, intermediaries,wholesaler,retailer.

Factors considered when selecting channel of distribution
.Location of the customers: when the customers are near the business, the direct channel would be good for the business and is also good for the customers.
.Nature of the business or financial capacity, when the business is financially strong, the best channel is direct since it is able to pay all expenses
.Nature of product,when product can decay(die in a short time), the short channel can work e.g: fruits and milk
.Degree of competition, when an entrepreneur is facing a very strong competition, the best channel would be indirect because with this channel the middleman can sell the product to the wider market.
.Cost of transport, if the cost is very expensive, the long channel would be good choice since the direct can bring down the business profit
.Nature of the market, when the market is very small and located in a very small area, the short way is better but when the market is very big and located in many different areas it is better to choose long channel.
.Level of profit needed, when an entrepreneur wants to maximise all the profits, the direct channel would be a good since indirect channel would reduce the profit